Toronto, Ontario--Canada—Thursday, June 29, 2006:
MindShare Learning (www.mindsharelearning.com), a leading provider of strategic marketing services to clients serving the K-12, HED and life-long learning markets today announced the launch of its enhanced strategic marketing solutions—consulting—news--information.

“We’ve expanded our core business to include two new pillars: news and information. Given our market focus and leadership, customer needs were the key drivers in our strategic directions. It’s about adding value to your customers and making a difference in a highly specialized and complex market space,” says Robert Martellacci, president, MindShare Learning.

This year marks MindShare’s 5th anniversary of growth and success serving b2b clients in the education technology space. The new-look MindShare Learning web interface will feature three core components on the homepage—consulting—news—events: “We’re excited about our new web interface and enhanced services, and equally proud of our leadership position as Canada as the #1 source for learning technology consulting, news and information, says Martellacci. The majority MindShare’s clients are internationally based and therefore have a need for a presence on the ground in Canada to help establish a footprint to do business and provide the relevant market knowledge; being armed with an extensive network of industry contacts is also a key element to MindShare’s service offering.

"netTrekker chose MindShare Learning due to their extensive strategic knowledge of the Canadian market and their appreciation for the rich educational value that the netTrekker search engine brings to the children of Canada," says Doug Doherty, Sales Project Leader, THINKronize, developers of the netTrekker suite of award-winning products.

“We’re proud to welcome THINKronize, makers of Award-winning netTrekker to our roster of clients. We look forward to providing a launching pad for success in Canada,” says Martellacci.

The MindShare Learning website is a window into the Canadian market and will continue to evolve as a virtual tool through customer feedback and ongoing market research, to better meet the needs of our customers looking to do business in Canada.

About MindShare Learning
MindShare’s Learning is a privately held company based in Toronto, Canada. Its hallmark is providing strategy marketing solutions to learning technology solutions providers in the K-12, HED and life-long learning markets to support new market expansion and revenue growth. MindShare Learning’s partial client list includes: RM PLC UK, Adobe (Macromedia), Softease Ltd. UK, THINKronize (netTrekker), IMSI (ClipArt.com), CERC (Canadian Education Resources Council), NECTAR Foundation and ERDI Canada